New Research Shows What Actually Gets Cited by ChatGPT — And It’s Not What You Think
If you’ve been in SEO long enough (I’m entering year 17), you know that big shifts usually start quietly — one study here, one algorithm update there — until suddenly the entire industry is forced to evolve. Well, we just hit one of those moments. Matt Diggity shared a breakdown of nearly 2 million sessions […]
Google Is Removing GBP Reviews Again!(November 2025 Update) What Google Business Profile Owners Need to Know
By Matt Hammerton, Founder of Brainspike Marketing – 17 Years of SEO Experience Over the last week — especially around November 21, 2025 — my agency, Brainspike Marketing, noticed a sudden and widespread drop in Google reviews across dozens of client listings. After comparing our data to their competitors, it became clear this wasn’t random: […]
How Local Businesses Are Using AI to Transform Administrative Tasks
Artificial Intelligence (AI) isn’t just for big tech firms anymore. Across every corner of the local economy — from HVAC companies and locksmiths to garage door repair specialists and injury law firms — AI has quietly become a trusted office assistant. It’s automating repetitive work, cutting costs, and freeing business owners to focus on what […]
How to Navigate AI SEO for Home Service Businesses
The search landscape has changed.Artificial intelligence now drives how homeowners discover plumbers, HVAC techs, electricians, and every other home service imaginable. If you’re still relying on traditional SEO tactics — keyword repetition, directory listings, or cookie-cutter blog posts — you’re already behind. AI SEO is about trust, clarity, and experience. It rewards businesses that create […]
